Start with the end in mind.
Not sure where I first heard the famous Franklin Covey quote “start with the end in mind”, but I’m going to give credit to my father for sharing this bit of wisdom with me over a campfire and in between washer games at the ranch, like he did so many times.
Along with the quote “what is the problem we are trying to solve.”, these two wise statements continue to serve me well, so I gladly pass them down to you along with a story.
How and Why Recruiting Teams should use email sequence tools.
This is not a post about why or how to build sourcing email sequences. Nope. I touch on the topic in this video. What I would like to share with you is why I choose to create my emails sequences before I start sourcing and what goes wrong when I don’t.
So Close and yet so far.
Has this ever happened to you? You spend time researching and building a set of boolean search strings that rival E=MC2, but you never actually send any of the potential candidates an email? Yup. This happens more than you think.
How Can This Happen?
Here is how this little snafu usually manifests itself during my souring workflow.
I just finished talking to a hiring manager (intake, discovery, kick off call or whatever the kids are calling it these days). I’m so pumped up and full of ideas that I put a fresh pot of dark roast coffee on to brew. I’ve cued up this weeks sourcing playlist on Spotify, and the transformation into my “beautiful mind” sourcer mode is complete. Let the magic begin. I’m ready to load up those meeting notes and research points into the “Sourcing Sausage Grinder” and just glow with pride as I put the finishing touches on my set of strings.
“Ahh yes, what else could a sourcer ask for? Direct access to a helpful and knowledgeable hiring manager, a good cup of Joe, and motivating tunes. ”
Yawn, I’m a little tired. Wow, I lost time again sourcing :/. Two and a half hours have gone by. I should probably take a short break and check the SourceCon Facebook page or should I try and get in a quick work out in? A quick nap it is!
The Next Mornings Stand Up Call:
“How is the sourcing coming along for the xxx position? Mr. Doodles sang your praises in today’s conference call.” my manager says.
That’s great to hear, he is fantastic, and his team is indeed working on some cool stuff. Hmm, I don’t have any replies yet….. I say, trying to hide my confusion from the rest of the team on the video call.
Wah, wah, wah. Shoot, I never sent any of the fantastic candidates my strings unearthed any freaking emails? What happen? Here are all the profiles I found. I know I found all the email addresses. Oh yeah, I didn’t want just to send them a one and done email blast, I want to put them into a nurture campaign, and I never finished creating email number four in the email sequence because I was looking for a particular video to include. No email number four, no completed email sequence, nothing sent out. Fail.
And this is why I always create my email sequences before I start to put those beautiful handcrafted boolean search strings into all those new sourcing tools that will scour the earth and the moon to make sure no stone is unturned.
So, I pass this small advice to you me fellow sourcing professional. Start with the end in mind and make sure you address any potential roadblocks that might distract or impede your sourcing routine.
But this is doesn’t happen to me.
For some of you, send the email sequences might not be your friction point in the process. Maybe your roadblock is going down the dreaded sourcing improv rabbit hole.
The Dreaded LinkedIn Rabbit Hole
The ever so alluring “People Also Viewed” profiles that get your attention while looking at a candidate on LinkedIn is one of my favorites derailers. I’m not saying that these profiles don’t have any value. But the time for reviewing these profiles is while you are creating, tweaking, and acceptance testing your strings against the requirements. Not when you are processing your results. I hope that makes sense.
Wrap it up. So in conclusion…
Whatever the case may be, try to anticipate what your distraction triggers are in your sourcing process and address them before you get into your flow.
Oh, shoot, I’m late for my “workout”. Let me know what you think by leaving a comment.