As new Twitter users with less than 1000 followers become more advanced, they will reach the dreaded 2000 follower limit. It is a safeguard that Twitter has put in place to try and battle spammers. They use a ratio that stops users from adding followers on Twitter until they earn more followers. The logic behind this relies on the concept that tweeting real content gets you followers – if you are spamming, you won’t.
Apparently I can only follow 2000 of you wonderful people. Imagine. @twitter has put a limit on my information gathering and entertainment
The Solution to Overcoming Twitter’s Ratio Limitations
Nothing is more frustrating than not being able to follow other people when you are
trying to grow you social media presence. What Twitter’s ratio rule tells you
is that adding followers in a short period of time when you’re new on Twitter
is not the answer to social media success.
Unfortunately, until we even out our followers/following ratio, we can’t follow anyone else. Sorry guys! Once we can, we’ll let you know! xo
The answer instead, my dear Watson is not to get more people following you as soon as you setup your business’ Twitter account; but to decrease the number of people you are following, and there is an entire industry that caters to this problem.
Whether you find yourself in the position where you need to decrease the number of
people you’re following, or you want to grasp why your Twitter account is no
longer being followed by others, it’s important to understand who automatically
gets “unfollowed” first? Most of the leading applications use the
following categories to unfollow:
1. Twitter accounts with zero or low activity.
2. Twitter accounts with the default profile pic.
3. Twitter accounts that don’t follow back.
4. Twitter accounts with sporadic activity.
Twitter Activities That Are Harmful to Recruiters
You now know what to do if you’ve already hit the following limit due to the ratio.
So now consider if the activities that often get people unfollowed sounds like your
Twitter account. Or worse, your company’s?
So, how will such activities affect you as a recruiter, and why should you care?
There are really two main scenarios that could occur.
Reason One: You may think that everything is going good for you now, and you are happy
with the candidate flow on all of your Open Positions. Then you get the
“Hard to Fill” request and the Hiring Manager wants to use social media
to get the word out. Presto, “I’m on twitter,” you say. “I will make sure to
publicize the job there.”. Well, guess what? It’s not going to work because NO ONE IS FOLLOWING YOU! You might as well tell your manager you are going to
“Fax” out the job to a small tribe in South America because you are
going to get the same results. Your credibility will be harmed, as the lack of
results will impact their view of your competency.
Reason Two: God forbid that you lose your job as a Recruiter (it happens). Let’s see,
what is the biggest thing to happened to recruiting since the Internet? Hmmm –
maybe Social Media!
These days, during an interview for a new Recruitment position, you will be asked
about social media. The interviewer may ask you, “So tell me how you use social
media to source and build talent community pipelines?” Or they may ask, “What’s your Klout score?” Regardless of the
answer you give, you’d better believe the interviewer will verify your honesty
by looking at your Twitter timeline to see how active you’ve been in the last
You may find that you are now on the other side of the interview process and no one is calling you back, but you don’t know why. It’s because you are now competing with other recruiters who “get it”. You might as well include “I’m not that into Recruiting as a profession; it’s just a job” in your resume summary.
Recruiting is what we do for a living, so let’s take seriously! Stop recruiting like it’s 1995. Use effective strategies to promote your open positions, and the company you’re working for without getting caught in traps like the ratio issue outlined above. Also make sure that you’re effectively branding yourself as someone who’s in tune with the current nature of the industry.